The New Compass Blog
Marketing playbooks for home service businesses
Plain answers about ads, local SEO, websites and lead follow-up, for owners who'd rather be running jobs than reading about marketing.
How to Set a Contractor Advertising Budget Around Booked Jobs
Work backward from the jobs you can deliver and what each is worth. Here is how to connect ad spend, qualified leads and agency fees without relying on a universal cost-per-lead promise.
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Speed to Lead: Why the First Contractor to Call Back Usually Wins the Job
Homeowners tend to hire whichever company calls back first. This is how to respond within minutes, even when you're on a roof or under a sink.
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Google Ads vs. Facebook Ads: Which Is Better for Home Service Businesses?
Google reaches people who need you right now. Facebook reaches them before they start searching. Which one should get your budget first depends on your trade and your follow-up.
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How to Rank in the Google Map Pack in Your Service Area
The three businesses in Google's map results get a large share of local calls. These are the things that move a Google Business Profile up the list.
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7 Reasons Your Website Isn't Turning Visitors Into Booked Jobs
If homeowners land on your site and leave without calling, one of these seven problems is usually the reason.
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How to Get More 5-Star Google Reviews (Without Feeling Awkward About It)
Most happy customers will leave a review if you ask right after the job and make it easy. This is a simple system any crew can follow.
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Service Area Pages: How to Show Up in Every Town You Serve
If your website only mentions your home city, homeowners in the towns around it probably won't find you. Location pages fix that, as long as each one is written for its town.
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Stop Wasting Time on Bad Leads: How to Qualify Home Service Leads Before They Hit Your Calendar
Not every lead deserves a truck roll. A few questions on the first call separate real jobs from tire-kickers before anyone drives out to an estimate.
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The Home Service Slow Season Playbook: How to Keep the Calendar Full Year-Round
Every trade has a slow stretch. Planning for it a couple of months ahead, with off-season offers, past-customer outreach and better ad timing, keeps the calendar from emptying out.
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