Roofing Marketing
Roofing marketing that books inspections
Get more roof replacement and repair leads from homeowners in your service area, without buying shared leads that other roofers are also calling.
- 30-day results guarantee
- Month-to-month, no contracts
- 5.0 from client Google reviews
Roofing is one of the most competitive categories in local marketing. Jobs are big, so clicks are expensive, and every storm brings out-of-town crews and lead sellers chasing the same homeowners. The roofers who win online are the ones homeowners trust before they ever pick up the phone.
We help roofing companies get a steady flow of inspection and replacement leads they don't have to share, and follow up on them fast enough to win the job.
What roofing marketing includes
Google Ads for high-intent roofing searches
We target searches like "roof replacement," "roof repair near me," "roof leak repair" and "roofing contractor [city]," and block the ones that waste money, like DIY, roofing jobs and material prices. Campaigns are split by service, so a homeowner searching for metal roofing sees an ad and a page about metal roofing. See Google Ads for contractors.
Facebook ads for replacements
Most homeowners don't search for a new roof until something goes wrong. Facebook and Instagram ads reach homeowners in neighborhoods with older roofs with an offer for a free inspection, before they start calling around. See Facebook ads for contractors.
Local SEO and the map pack
Ranking in the Google Maps 3-pack for "roofer near me" brings in calls you don't pay for. We work on your Google Business Profile, reviews and service pages for roof replacement, repair, storm damage, gutters, siding and each roofing material you install.
A website that sells trust
Roof replacements are expensive and homeowners are wary of storm chasers. Your website needs to show your manufacturer certifications, warranties, license and insurance, local project photos and reviews right next to the button to book an inspection.
Fast follow-up on every lead
A homeowner with a leak calls several roofers and books whoever responds first. We contact your leads quickly, qualify them and book the inspection. See lead generation for contractors.
Planning around the roofing season
Demand rises after hail and wind storms and slows in winter in many markets. We keep campaigns ready to scale up after a storm hits your area, and lean on inspections, financing offers and repairs during slower months so the schedule stays full. Our slow season playbook covers more ideas.
Why not just buy leads?
Shared lead services sell the same homeowner to several roofers at once, so you're in a race to the bottom on price before you've even talked to them. Leads from your own campaigns come to your company only, and they're contacting you because they saw your name, reviews and work.
