Local SEO for Contractors
Local SEO for contractors
Rank on Google and Google Maps when homeowners in your service area search for what you do, and get leads every month without paying per click.
- 30-day results guarantee
- Month-to-month, no contracts
- 5.0 from client Google reviews
Ads stop the day you stop paying. Rankings don't. Local SEO is how a home service business earns a spot in Google's free results and the map pack for searches like "roofer in [your city]" or "emergency plumber near me." Once you rank, those calls keep coming every month without a per-click cost.
It takes longer than ads, usually a few months before the bigger gains show up, and it builds on itself. The contractors who rank at the top of their market today mostly started years ago and kept going.
What local SEO includes
Service pages for every job you want
Google ranks pages, not businesses. If you want to rank for "water heater installation," "metal roofing" or "vinyl fence installation," you need a page about each one that explains the service, shows your work and answers real questions. Most contractor websites have one services page that lists everything in a sentence, and that's why they don't rank.
Service area pages that aren't spam
You can rank in the towns around you, not just the city where your shop is, if each town gets a page with real local content: projects you've done there, neighborhoods you serve and local details. We wrote a full guide on service area pages that rank.
Google Business Profile
Your profile is what shows in the map pack, and the map pack gets a big share of local calls. We handle categories, services, photos, posts and review requests. See Google Business Profile optimization.
Technical SEO
We fix the technical problems that hold rankings back: slow load times, pages Google can't crawl, missing titles and descriptions, broken links, duplicate content, poor mobile layouts and missing structured data that tells Google your business name, phone number and services.
Citations and NAP consistency
Your business name, address and phone number (NAP) should match across Google, Bing, Apple Maps, Yelp, the BBB, Angi, Nextdoor and the directories in your industry. Mismatches confuse Google about who you are and where you work.
Reviews
Review count, rating and how recently people left reviews all affect both rankings and whether people call. We set up automatic review requests after each job. Read how to get more Google reviews.
Links and local mentions
Links from local sites, like suppliers, sponsorships, chambers of commerce, local news and community organizations, tell Google you're a real, established business in your area.
How we measure SEO
We report on what matters to you: calls and form fills from organic search and Google Maps, rankings for your most profitable services in each town, and how those numbers change month to month. We'll also tell you plainly which work we're doing that month and why.
Local SEO and ads work best together
Ads bring in calls this month. SEO lowers your cost per lead over time as more calls come in for free. Running Google Ads while SEO builds also tells us which keywords turn into jobs, so we know which pages to prioritize.
