Lead Generation for Contractors
Lead generation for contractors that books appointments
We run your ads, call every lead within minutes and put qualified appointments on your calendar, so you can stay on the job instead of chasing callbacks.
- 30-day results guarantee
- Month-to-month, no contracts
- 5.0 from client Google reviews
Most contractors don't have a lead problem so much as a follow-up problem. Leads come in while you're on a roof, under a sink or behind the wheel. By the time you call back, the homeowner has already booked whoever answered first.
Our lead generation service covers every step between the ad and the appointment. We bring in the leads, contact them, qualify them and book the estimate. You show up and close the job.
What's included
- Ad campaigns on Google and Facebook. We build and manage Google Ads for people searching for your service right now, and Facebook and Instagram ads for homeowners planning a project.
- Landing pages for each campaign. Every campaign sends people to a fast page that matches what they clicked on, with your phone number and a short form.
- Follow-up on every lead. We call and text new leads quickly, answer basic questions and find out what they need, where they are and when.
- Lead qualification. We screen out people outside your service area, tire-kickers and jobs you don't do, so your time goes to real opportunities.
- Appointment booking. Qualified leads go straight onto your calendar with their details, so you know what you're walking into.
- Call tracking and reporting. You see how many leads came in, what each one cost and how many turned into booked appointments.
Why speed matters
Homeowners with a leaking pipe or a broken AC don't wait around. They call or fill out forms with two or three companies and go with the first one that responds and sounds like they know what they're doing. Calling back within minutes, while the homeowner is still deciding, wins more of those jobs. We wrote more about this in speed to lead for home service businesses.
So follow-up is built into the service. A cheap lead does you no good if nobody calls it back.
How it works
- Free discovery call. We look at your current marketing, your service area, your average job value and how many more jobs you can take on.
- Research and plan. We study your competitors and the searches in your market, then set a budget and decide which channels to start with.
- Launch. We build the landing pages, set up tracking and launch the campaigns.
- Follow up and book. Leads start coming in. We contact them, qualify them and book them on your calendar.
- Improve every month. We cut what isn't working, put more budget behind what is and report on cost per lead and booked appointments.
Who it's for
This works best for home service businesses that can handle more work and want a steady flow of new customers on top of referrals: roofers, HVAC companies, plumbers, electricians, painters, fence companies, paving contractors and pressure washing businesses.
If you're already booked out for months, you probably don't need more leads yet. You might get more out of local SEO or a better website that helps you charge more.
Our 30-day results guarantee
If we don't bring you qualified leads in your first 30 days, we refund your management fee. Billing is month-to-month, so you're never locked into a contract. We'd rather earn your business every month.
