Project Overview
Building a Lead-Generating Machine for a Local Fencing Company
Springforward Fencing & Security is a fencing and security installation company based in Olive Branch, Mississippi. They specialize in residential and commercial fencing solutions, including wood, vinyl, chain link, and iron fencing, as well as security gate installations.
When they came to us, they had an outdated online presence that wasn't generating leads. They needed a professional website that would showcase their work and a digital marketing strategy that would put them in front of homeowners and businesses actively searching for fencing services.
Project Details
Client
Springforward Fencing & Security
Industry
Fencing
Location
Olive Branch, MS
Services
Web Design, Paid Ads, SEO
The Challenge
No Online Presence, No Consistent Lead Flow
Outdated Website
Their existing website was not mobile-friendly, had no clear calls to action, and didn't reflect the quality of their work.
Low Visibility
They weren't showing up in local search results when potential customers searched for fencing services in their area.
No Ad Strategy
They had never run digital advertising campaigns and were relying entirely on word-of-mouth referrals for new business.
Inconsistent Leads
Without a digital marketing strategy, their lead flow was unpredictable, making it difficult to plan and grow the business.
Our Solution
A Complete Digital Transformation
Custom Website Design & Development
We designed and hand-coded a fast, mobile-optimized website that showcases their services, features a gallery of completed projects, and makes it easy for visitors to request a free quote. The site was built for speed and conversions, with clear CTAs throughout.
Ad Campaigns
We created visually compelling ad campaigns targeting homeowners and business owners in Olive Branch and surrounding areas. With strategic audience segmentation and retargeting, we drove high-quality leads while maintaining a low cost-per-acquisition.
Local SEO Optimization
We optimized their Google Business Profile, built local citations, and implemented on-page SEO best practices to help them rank for fencing-related searches in the Memphis metro area and surrounding communities.
The Results
More Calls, More Quotes, More Jobs
Average Cost per Lead
Leads Generated
Local Search Ranking
Return on Ad Spend
Phone calls from potential customers increased dramatically within the first month of launching the new website and ad campaigns.
The new website consistently scores 100 on Google PageSpeed Insights, providing a fast and seamless user experience.
Springforward now ranks on the first page of Google for multiple fencing-related keywords in their service area.
Their Ad campaigns consistently deliver a strong return on investment with qualified, high-intent leads.
"Drew built the website for my fencing company and set up our ads. Phone has been ringing way more since we started working with him. Solid work!"
