Project Overview
From Startup to Trusted Brand in the Insurance Space
Salt & Light Insurance Group is an independent insurance agency offering a wide range of coverage options. As a faith-based agency, they are committed to serving their clients with integrity and transparency.
They came to us as a new agency that needed everything from scratch, a professional brand identity, a website that would build trust with potential clients, and a digital marketing strategy to establish their presence in a competitive insurance market.
Project Details
Client
Salt & Light Insurance Group
Industry
Insurance
Location
Mississippi, United States
Services
Branding, Web Design, SEO, Paid Ads
The Challenge
Starting From Zero in a Competitive Market
No Brand Identity
As a new agency, they had no logo, brand guidelines, or visual identity to differentiate themselves from established competitors in the insurance industry.
No Online Presence
Without a website or any digital footprint, potential clients had no way to find or learn about their services online.
Competitive Market
The insurance industry is highly competitive with established agencies dominating search results and advertising space in their market.
Building Trust
As a new agency, they needed to quickly establish credibility and trust with potential clients who typically prefer working with established insurance providers.
Our Solution
A Full-Service Brand & Digital Launch
Complete Brand Identity
We designed a professional logo and complete brand identity package that reflects their faith-based values while maintaining a modern, trustworthy appearance. The branding includes a custom color palette, typography system, and brand guidelines for consistent application across all materials.
Professional Website Design
We hand-coded a fast, SEO-optimized website that clearly communicates their services, showcases their values, and makes it easy for visitors to request a quote. The site features dedicated pages for each insurance type, an about section highlighting their mission, and multiple contact pathways.
SEO Strategy & Implementation
We implemented a comprehensive SEO strategy including keyword research, on-page optimization, local SEO setup, and Google Business Profile optimization to help them appear in search results for insurance-related queries in their target market.
Ad Campaigns
We created targeted advertising campaigns featuring customer testimonials and success stories that resonated with their ideal audience. With strategic audience segmentation based on demographics, interests, and behaviors, we attracted high-quality leads actively seeking insurance coverage while maintaining strong ROI.
The Results
A Brand Built for Long-Term Growth
Page Speed Score
Leads in First 90 Days
Local Search Rankings
Return on Ad Spend
The cohesive brand identity immediately established Salt & Light as a professional and trustworthy insurance provider in a crowded market.
Their website consistently scores 100 on Google PageSpeed Insights, delivering a smooth experience that builds confidence with potential policyholders.
Within the first 90 days, the combined SEO and advertising strategy generated over 150 qualified leads from people actively seeking insurance coverage.
Their ad campaigns achieved excellent ROI by reaching people in their service area who were actively seeking insurance solutions.
"New Compass Media built our entire brand from the ground up — logo, website, everything. They made the whole process easy and the results speak for themselves. We're getting new clients reaching out every week."
